SEO, or search engine optimisation, is the tactics businesses use to help them appear higher in the search results on sites such as Google, Bing, Yahoo, etc. It’s an area which every business should learn about, even if you plan to outsource the work to an SEO specialist.
With so many Irish people using search engines daily, they are one of the biggest referrers of website traffic for businesses. If you’re not appearing high in the search results when someone is looking for a product or service you provide, it’s a missed opportunity.
This one day workshop is ideal for beginners, as the course aims to simplify SEO and give businesses a better understanding of what they can do to improve their rankings in the leading search engines.
You will learn:
– The background to SEO: How the search engines work, and why SEO is so important for your business
– Keywords: What they are, and how to decide which keywords to target
– On page optimisation: How to effectively optimise each page to perform better in the search engine rankings
– Content: How to create fresh, relevant content on an ongoing basis to help improve rankings
– Link building: How to build links the right way!
– Social signals: The importance of social media in SEO and how to use it effectively
– What not to do: The ‘black hat’ tactics and how not to get penalised by Google
The workshop will give attendees a solid understanding of search engine optimisation and plenty of practical tips and advice which will help improve search engine rankings.
Date: Friday March 20th, 2015
Time: 10am – 4pm
Venue: Arthur Ryan Retail Centre, Dublin Institute of Technology (DIT), Aungier Street, Dublin
Cost: €80 (plus Eventbrite booking fee)
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