“To be or not to be..” – classic one liners are nothing new – they’ve been around for as long as stories could be told, and the most memorable have become part of our every day language. What makes them memorable is that they’re draped in emotion – sorrow, pain, joy, laughter, inspiration, shock, horror, fear, or just plain nostalgia. The classics may last forever.
Who doesn’t love a good one liner? Hollywood in all its story telling grandeur has become the place to conjure up those classic moments of cinema that will be remembered and repeated for years to come. We’ve had some epic deliveries from true Hollywood legends over the years. Script writers’ hearts must dance with glee when they realise they’ve come up with a magic bullet which will live on far beyond the box office takings.
I don’t claim to be a movie buff by any stretch, but a modest love of films mixed with a passion for using social media in the right way for business has led me to come up with a few ‘lessons to be learned’ from some of Hollywood’s great one liners. And if the lessons can help along the way, even better! Enjoy…
1. “Go the distance” – Field of Dreams
One of my favourite movies!
The fact is, social media is not a fad. It’s not something that will work overnight either. If you expect to get a return on social media for your business, you’ve got to commit the time and energy. As Kevin Costner sat in that Iowa ballpark with the wonderful James Earl Jones, he realised there was more to this than first appeared. As is the same with social media – you mustn’t quit after a week when you don’t see the results. Perseverance is essential – keep plugging away and you’ll eventually crack the code. Don’t sell the farm prematurely – you may never know what you’ll be missing..this is for the long haul!
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